If you are employing any internet marketing strategies to drive visitors to your website or maybe to create leads, you need to learn how your website rankings and how your competitors’ sites rank. Let me let you in a great free application that I use to track the popularity and power of a website.
When you initially begin a webpage, for instance, your own Alexa ranking may be in the high millions (out of all the websites in the world). You will notice there that Google is the #1 ranked site in the world, followed closely by Facebook at #2 and YouTube at #3 (at the time of the writing). There are lots of aspects that go into the weightings but increasing the number of high quality backlinks (links with a lot of”juice”) is a great way to help boost your website’s ranking.
But rather than have to keep going back to Alexa.com whenever you want to inspect the ranking of a specific webpage, you can download the free Alexa toolbar (at Alexa) and have it display on your status bar (the bottom of your Firefox browser where Firefox informs you how much your page has loaded once you click on a link) check website rankings online. Utilizing this free tool, you will be able to surf the net as you normally do and when you come across a great site or article directory that you can quickly glance down to the bottom of your screen to look at what ranking that page has.
For example: if you are in a Google page, the toolbar will read #1. If you are surfing around on Facebook, the toolbar at the bottom will show #2, etc. (This is how I monitor my own blog’s Alexa ranking each day. Test it out for yourself, it is quite fun to watch your blog increase it’s ranking several tens of thousands of places each day as mine does! It is like a countdown timer) Just by getting your site to rank under 100,000, the amount of traffic you’re going to be receiving from the search engines will keep you busy!
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