Social media is here to remain. As an entrepreneur or small business owner if you’re not using it to increase your business you’re missing out. I am sure you have seen the statistics by now. In 2015, 73 percent of U.S. Americans needed a social network profile, representing a six per cent growth in comparison to the previous year according to Statista. The numbers do not lie. Social media is a means of life all around the globe.
As an entrepreneur or small business owner if you are not using social presence online to grow your business you are missing out. By 2017, the global social media audience will total 2.55 billion, – according to Emarketer.
Below I have listed my simple 5 step process for developing a plan for social media marketing.
1. Identify your objectives.
For each and every business there should be a mission. For every assignment there must be a goal. What’s the positive outcome or end goal which you want to achieve? You might want to become internet famous, you might want to get speaking gigs, you might want to market a book or training program or you may just want more customers. Whatever it’s you must write down your goals and also the logic behind them. Knowing where you want to go and how you are going to get there’ll help you devise the best strategy and route you should take.
Get Brand Clarity.
Get clear on your own brand before you put it on the market. Answer these 3 major questions. What should you do? Who do you help? What do you want to be known for? As soon as you can clearly articulate the answers to these queries, you can convey that on social media or in front of anyone.
3. Master the craft of Pull Marketing.
Pull marketing is all about customer attraction. When you create core messages using strong call to action statements, you are setting the stage to have people in your target audience qualify and respond with,”me too” or”I need that” or”where do I learn more?” Your purpose is to get perfect prospects able to clearly see themselves in your business model. They need to be able to see your business provides precisely what they’ve been looking for.
Social platforms are a fantastic tool for using pull marketing tactics. Whether you run advertisements or create a survey, survey,smm reseller panel or contest you can get targeted prospects using social media advertising and messaging. The key is crafting messages that your target audience will respond to.
4. Connect and build connections.
In order to promote anything to anyone you want to have a reliable relationship. This notion holds true on-line as well. You must really connect, converse and engage with people on social media until they begin trusting you. Among the best ways to participate with people is by using groups inside of social media platforms like Facebook, Google+ and LinkedIn. In such group you can converse and have electronic conversations with people and demonstrate your expertise. On social networking sites such as Instagram and Pinterest, you’ve got to use hashtags. On Twitter you utilize hashtags and lists to participate with other people.
Whatever stage you are on, be sure to showcase what’s unique about you. When people don’t know what’s different about you, they decrease your merchandise or services to cost.
Another fantastic way to build relationships with people on social media is to followalong with comment and share their articles. On every social media platform, there’s a chance to offer feedback by discussing, commenting or clicking a button to like the message. When you appear on that individual’s social media page, they are sure to notice you, earlier or later.
Create an action plan and articles marketing calendar.
That’s precisely why you need a social media action program along with a content marketing calendar. How are you going to combine social media in along with your overall marketing strategy? You must understand that marketing functions best when you’ve got a couple strategies complimenting one another and working together.
The main reason you have to put together an action plan is because, your ideal customers are looking for you on-line. For example: You’re a health & wellness life coach specializing in nutrition and teaching people how to shed weight without dieting and also have a greater relationship with meals. Your prospect is online searching for keywords such as weight loss, healthful meals, lifestyle coach, diet and wellness. As an entrepreneur in that area, you must show up at the hunt when the prospects go searching for a solution for their problems.
For every market, there are people searching for answers to specific issues. Social media gives you a unique chance to communicate regularly with your target market on a wide variety of topics.
As you can see, using social media as a process to cultivate your business requires you to go back to the basics and understand marketing 101. As soon as you complete each of the steps above, you’ll have a better handle on how to integrate social media to cultivate your business.