If you have read the first part of the article, you must by now be aware of the basics of key words and the importance of Website Health Check. Some more blunders in keywords such as keyword stuffing, spelling errors, cloaking, etc. shown by a Website Health Check report are mentioned here.
Blunder 1: Keyword that is not relevant to this content:
Lots of people do this mistake in keyword research. The output of this keyword research should be that the final keywords should be 100 percent linked to the site, together with low competition and high search volume. But, most people on their endeavor to balance competition and search volume lose sight of the significance of the keywords to the site. Irrelevant keywords won’t help in Search Engine Optimization.
Another probable flaw found in websites via a Website Health Check is keyword density. Keyword density is the number of times a keyword repeats itself when compared to the rest of the content. If the keyword density is reduced, it will not create an impact for the search engines to register the phrase as an important element for the website. The standard ought to be approximately 4% – 7% of the entire webpage. But, if the key word density is high, it contributes to”keyword stuffing” which we will discuss next.
Blunder 3: Having a high keyword density (aka) key word stuffing:
Keyword stuffing can be described as”the technique by which a keyword(s) is too repeated in the page content to get a higher page rank.” This is considered to be an unethical SEO technique that might easily bring about the website being penalized by search engines website health check. This process is also considered to be a part of Spamdexing (again unethical!) . This will result with your site being banned by the search engine.
Blunder 4: What’s the spelling ?
The key word research might supply you with a good set of keywords to use on your site. But, as a result of absurd mistakes and typographical errors, people make the word plural or commit a spelling mistake. Search engines don’t have the capacity to check for the misspellings and change them as required. In key words, there’s a sea of difference between”box” and”boxes”.
Blunder 5: Having hidden text or keywords (aka) cloaking
Cloaking will lower your page rank to as low as the search engine may easily ban the website. Cloaking is an unethical procedure of adding invisible content in the website containing the keywords to get a higher ranking for questions in search engines depending on the specific keyword phrases. This might be accomplished by creating the font color of this material like the backdrop. Another form is by substituting the various description used to characterize missing pictures with keywords. This might be unintentional because of a technical error. You are aware of it. But does the search engine know it is unintentional?
It’s possible to use a vast collection of tools on the Internet to discover these blunders. Or, you can find a Website Health Check account for your site from any site providing SEO services.
Once you discover your website needs change, contact your site administrator to make the required alterations. More preferably you can approach your SEO vendor if you’ve got one because they are more educated in key words and other optimization criteria. Some of those blunders can cause more harm than others. Then, why leave it to chance? Begin your Website Health Check now!