A company owner seeking to name a business or even to brand his product must keep in mind what drives his customers, and people in general. To successfully place his new startup in the overcrowded market space the entrepreneur needs to realize that his customers are driven by emotions. These emotions might refer specifically to the aspects that the client wants in order to avoid, or even to the requirements that the client seeks to fulfill. Generally, it is advisable in order to avoid focusing a company name on the aspects which can be problematic to the client and instead focus on presenting the solutions or the desired outcome.
By carefully placing such emotional triggers in the commercial name we could make such a name recognizable memorable and catchy. You can find three basic ways of binding an emotion to a company name:
1. the very first one is to place a mental trigger directly in the commercial name, a good example would be “True Purity” or “Lion Roar&rdquo ;.Choosing a name with an affective trigger enables you to achieve brand awareness right away.
2. the second way would be to bind the desired emotion with the brand is by promotional campaigns and brand awareness marketing efforts. This process is much more expensive and time-consuming.
3. another way would be to rely on the graphical concept of the image in the logo to build the desired emotional relation with the brand.
The first step in choosing a company name for a new company must be then pinpointing what’s the desired emotional state of the client the chosen name might evoke. Do we would like the organization manufacturer to provide an expression of security, safety, or certainty – or just the opposite of the idea of the process, adventure, or chance for growth? Even in the case of versatile businesses that require and then that is universally spent generic enough to encompass many business niches and diverse projects is this possible to pick a brandname name that’ll evoke the desired vibe with the client.
It has been scientifically proven that triggering an emotion improves the rate of which a new concept is memorized. It’s greatly relevant to the process of naming new projects and companies. If the business enterprise name contains several words rebranding, it is important to asserting did the parts of the name have been in full synergy. It’s usually advisable to consistently promote the exact same emotion throughout the parts of the brand.
Aside from emotionally triggering words also the structure of the brands can be utilized to boost memorability. It could be accomplished by alliteration, rhyme, and rhythm used in building the organization name. Names which can be smoothly flowing or melodical also tend to be memorized and received better.
By engaging the customer’s affection and triggering positive emotions a name can simply achieve an improved market position than a dull or bland brand. It’s much easier to build brand recognition and customer bond employing a name that conveys and evokes the desired emotional states with the clients. It has changed into a common practice lately to resort to brands which can be disruptive or provocative. This kind of concept could be useful in certain business niches especially associated with the young generation but cannot and shouldn’t be overused in cases when a specialist and reliable image of a business may be the priority.